Topic:
Why retention starts at checkout: AI Assistants, Sidekick, and 5 weeks to Black Friday
Speaker
Apsara Chidambaram, Head of Partnerships EMEA
Kamil Frejlich, Co-Founder
Shopify & wecanfly
Apsara and Kamil will cover the fundamentals of effective retention strategies, the practical use of AI and local tools like BLIK to drive repeat purchases, and how small teams can navigate today’s e-commerce challenges.
They’ll also discuss how to retain the traffic acquired during Black Friday and turn it into long-term business value.